The first fiscal yr of 2021 is the first time in 9 quarters that Apple’s providers division will enhance revenue by greater than 20%.
In the Apple quarterly earnings announcement in January. On the twenty seventh, the firm introduced that its service revenue for the final three months of 2020 was US$15.8 billion, a rise of 24% over the identical interval in 2019.
Apple’s CEO stated: “The high integration of hardware, software and services has always defined our approach here, and it has created a quarterly service record in history.” Tim Cook| Said in the earnings name. “This is the first quarter of the Apple One package. It integrates many of our outstanding services into a simple subscription and adds new content to these services every day. We are very optimistic about our direction of development.”
“When discussing the huge potential of Fitness Plus, there is no choice,” Cook stated when discussing the Apple Watch.
Cook additionally touted the App Store small marketing strategy launched in January. 1. And mentioned the new privateness guidelines of the App Store.
“[We] Created historical records in the App Store, cloud services, music, advertising, AppleCare and payment services, “Apple CEO Luca Maestri stated on the earnings name.” Our service products-Apple TV +, Apple Arcade, Apple News +, Apple Card, Apple Fitness + and Apple One bundles have also contributed to the overall service growth and continue to increase users, content and features. “
Maestri added: “The main drivers driving the growth of our services continue to move in the right direction.” The chief monetary officer stated the firm exceeded its 600 million paid subscription goal.
This complete not solely represents a new record of service revenue in one quarter, but in addition represents the first time in 9 quarters that service revenue has elevated by greater than 20%.
The excessive variety of providers is a part of Apple’s different blockbuster quarter.The firm’s reported total revenue hit a record excessive $111.4 billion, An enhance of 21% over the identical interval final yr.