To have a good time the Chinese New Year, Apple launched a 12-minute video on Thursday, iPhone 12 Pro Max This made the trendy Chinese monster Nian legendary.
Directed by Wang Lulu and her inventive group, she is known for the Golden Globe nominated film “Farewell”. After assembly Nian, she found that the creature was not as horrible as the lore recommended, and the two started a heat friendship.
As Wang described, this story is about a woman trapped in a fantasy world of childhood and development.
In the behind-the-scenes footage, the director touted the iPhone’s film manufacturing capabilities, particularly in low-light situations.
Wang stated: “We have the opportunity to retell this ancient story and capture these incredible film images with a very practical iPhone. It is really exciting.” “I think the iPhone is designing the lens for the film. This aspect gives filmmakers a lot of flexibility, and the film itself has powerful functions.”
Cinematographers deal with the iPhone 12 Pro Max like a film digicam, pushing its technical potential to the restrict. In addition to on-board help for Dolby Vision, Wang’s workers additionally relied on the iPhone’s ultra-wide-angle and telephoto digicam modules, superior stabilization options, and the means to seize photos in low gentle.
Director of Photography Nelson Yu stated: “There are no restrictions when shooting with a mobile phone. This also gives you the flexibility to take handheld photos.” “I think the biggest breakthrough on the iPhone 12 must be Dolby Vision. . You can fully experience a wider color gamut and deeper tones.”
Apple’s long-term promoting company TBWAMedia Arts Lab (Shanghai) collaborated with Iconoclast to provide “Nian”, (*12*) Variety.